5.0 Controls
5.1 Implementation
5.2 Milestones
5.3 Marketing Organization
5.4 Contingency Planning
Sunday, May 3, 2009
Marketing Strategy
MARKETING STRATEGY
3.0 Marketing Strategy
The target market for EmEn© products is mainly for the students and campus community. However, anybody affected by the budget cuts would be the larger market. The majority of students do not always have the financial means to spend money for clothing wear. EmEn© will sell their products for a reasonable price and will be positioned as something that can be worn all throughout the year. EmEn© products will aim to advertise and sell their products at discounted price for student population. By adding on the college’s logo to the shirt, the style presents a unique look to their campus that will also promote a small competition between various colleges.
EmEn© products will be used to promote unity in the fight against the budget cuts currently being placed on the education system in Nevada. In coordination with www.educatenevada.org, an event will be planned to join together those not in favor of the budget cuts. EmEn© products will also have a website where those who wish to join in this function can purchase EmEn© products. On this website there will also be an area for students to plan out future events in order to spread the word about the detrimental budget cuts. There will also be booths on campuses around the state of Nevada, as well as posters promoting the product. This social gathering provides more then just promoting EmEn© product: this event will host students, faculty, and our community to socialize and speak our minds.
The mission is for all school related members and our community to join together and protest against budget cuts. By everyone coming together as a unit, this will give us more power to argue against any budget cuts that we do not approve. Everyone’s voice needs to be heard with providing a reasonable argument. By providing clothing that unites students, faculty and supporters together; this allows us to express ourselves and protest for something important and meaningful. Because many students come from a low-income house hold and cannot afford to pay for high college accessories, the best thing to do is to be as creative as possible.
EmEn© products will provide comfortable, casual yet fashionable footwear for students, faculty and supporters of the Nevada System of Higher Education. The look will be “laid-back,” reflecting the simple college lifestyle. No need for rind stones or feathers: these flip flops will stand out on their own. They will come in different colors throughout the year: red for fall, blue for winter, green for spring, and yellow for summer. The flip flops will run for $10.00. The matching t-shirts will follow the same color and price guidelines. However, if both flip flops and t-shirts are purchased at the same time, we will take $3 off of the total, making it $17 for both flip-flips and matching t-shirt. All of monetary transactions are for a good cause and purpose. We are protesting against budget cuts and for our school.
EmEn© products plan to join the community together by selling their products for as long as it takes for the budget cuts to discontinue. What happens after the budget cuts are no longer an issue? EmEn© can move onto other issues going on in the education community. For instance, addressing the absurdly low salary for teachers, or the understaffed schools, or even going as far as requiring more out of the state to allow people to become teachers. All of these controversy issues need to be discussed before any drastic changes occur. We need to discuss educational standards and the grading criteria. Should Nevada State College eliminate giving “D” letter grades and allowing students to pass? Several Universities have implemented the usage of giving “D” letter grades, like schools in New York, Iowa, and Chicago. If Nevada State College enforced this rule, it will force students to study more and increase the moral in our college.
The distribution of EmEn© products will be relatively easy. Products will be sourced at a factory and shipped to Las Vegas. Nevada. The city of Las Vegas has been chosen to be the distribution city because of it’s easy access. Orders from colleges all around the state will be taken. These orders will consist of how many products need to be distributed and what sizes they need. Also on this order form will be a note of the college’s logo to be added to the product. If the products are going up north to Reno or Elko, they will be shipped in bulk to the University of Nevada Reno. The University of Nevada Reno will then be responsible for getting the products distributed to the colleges in the region. If products are going to be distributed in Southern Nevada, each college will be responsible for collecting their t-shirts from the distribution center.
Advertising for EmEn© products will be all around college campuses. This will include fliers posted on community billboards, as well as smaller fliers passed out in classrooms. EmEn© will also look into advertising during the local evening news. The evening news was chosen as a good time because it is most likely that teachers that teach grades K – 12 will be home at this time. Also, professors teaching morning classes and students taking the morning classes will be home at that time. The sales promotion will be to show those higher up in the education system how you disapprove of the budget cuts. Doesn’t everyone want to be able to express himself or herself? What better way than to unite a community than to unite them through clothing! The personal selling will be at the booths, where those working the booths will be wearing the EmEn©. Ladies and gentlemen alike will be modeling the products and promoting the cause. EmEn ©products will have no problem with public relations, because almost everyone in the community doesn’t want the budget cuts to happen to education. EmEn© products promote unity, as well as education. Direct marketing will be done via the booths around college campuses. By putting the booths in large areas where students gather, more attention will be brought to the booth. Those wishing to participate more actively with EmEn© can do so by promoting the product in their individual classrooms, community, and with their friends and relatives.
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Strategies
3.5 Marketing Mix
3.5.1 Product
The EmEn© flip flops will be constructed of a recycled rubber material. They will be offered in different designs but basic style; simple straps running in a Y from the sides of the foot to the join between the big toe. The flip flops can also be customized by adding their own logo printed on the rubber sole. EmEn© flip flops will be offered in the school colors of the respective school which they will be sold at.
3.5.2 Price
Since EmEn© flip flops will be constructed on recycled material, the cost will be relatively low to manufacture. The list price for the flip flop with the thin sole, with the front cross straps and back strap will list at only $5.00 and the flip flops with the thick sole with font straps only will list at $10.00. Since this is a promotion for the school, those with student identification will be offered a 10% discount. In addition bulk orders, which are in quantities over 30 shoes, will purchase their shoes at an additional discount of 10%. The EmEn© t-shirt is priced at $10.00/pc. If purchased with EmEn© flip flops, it will be sold at discounted price of $7.00/pc
3.5.3 Promotion
EmEn© flip flops are promotional footwear to bring awareness to the importance of higher education in the state. In order to promote the footwear, EmEn© will have signs in each building on campus and hand out for students to read about the product and purpose of the product. Lastly, fifty percent of the earnings will go to their respective school to help finance programs.
3.5.4 Place
EmEn© flip flops will be sold at Nevada State College, College of Southern Nevada University of Las Vegas Nevada and University of Nevada, Reno. Also, EmEn© will look for promotional collaboration will local retailer to sell the EmEn© flip flops and t-shirts.
3.6 Marketing Research
3.0 Marketing Strategy
The target market for EmEn© products is mainly for the students and campus community. However, anybody affected by the budget cuts would be the larger market. The majority of students do not always have the financial means to spend money for clothing wear. EmEn© will sell their products for a reasonable price and will be positioned as something that can be worn all throughout the year. EmEn© products will aim to advertise and sell their products at discounted price for student population. By adding on the college’s logo to the shirt, the style presents a unique look to their campus that will also promote a small competition between various colleges.
EmEn© products will be used to promote unity in the fight against the budget cuts currently being placed on the education system in Nevada. In coordination with www.educatenevada.org, an event will be planned to join together those not in favor of the budget cuts. EmEn© products will also have a website where those who wish to join in this function can purchase EmEn© products. On this website there will also be an area for students to plan out future events in order to spread the word about the detrimental budget cuts. There will also be booths on campuses around the state of Nevada, as well as posters promoting the product. This social gathering provides more then just promoting EmEn© product: this event will host students, faculty, and our community to socialize and speak our minds.
The mission is for all school related members and our community to join together and protest against budget cuts. By everyone coming together as a unit, this will give us more power to argue against any budget cuts that we do not approve. Everyone’s voice needs to be heard with providing a reasonable argument. By providing clothing that unites students, faculty and supporters together; this allows us to express ourselves and protest for something important and meaningful. Because many students come from a low-income house hold and cannot afford to pay for high college accessories, the best thing to do is to be as creative as possible.
EmEn© products will provide comfortable, casual yet fashionable footwear for students, faculty and supporters of the Nevada System of Higher Education. The look will be “laid-back,” reflecting the simple college lifestyle. No need for rind stones or feathers: these flip flops will stand out on their own. They will come in different colors throughout the year: red for fall, blue for winter, green for spring, and yellow for summer. The flip flops will run for $10.00. The matching t-shirts will follow the same color and price guidelines. However, if both flip flops and t-shirts are purchased at the same time, we will take $3 off of the total, making it $17 for both flip-flips and matching t-shirt. All of monetary transactions are for a good cause and purpose. We are protesting against budget cuts and for our school.
EmEn© products plan to join the community together by selling their products for as long as it takes for the budget cuts to discontinue. What happens after the budget cuts are no longer an issue? EmEn© can move onto other issues going on in the education community. For instance, addressing the absurdly low salary for teachers, or the understaffed schools, or even going as far as requiring more out of the state to allow people to become teachers. All of these controversy issues need to be discussed before any drastic changes occur. We need to discuss educational standards and the grading criteria. Should Nevada State College eliminate giving “D” letter grades and allowing students to pass? Several Universities have implemented the usage of giving “D” letter grades, like schools in New York, Iowa, and Chicago. If Nevada State College enforced this rule, it will force students to study more and increase the moral in our college.
The distribution of EmEn© products will be relatively easy. Products will be sourced at a factory and shipped to Las Vegas. Nevada. The city of Las Vegas has been chosen to be the distribution city because of it’s easy access. Orders from colleges all around the state will be taken. These orders will consist of how many products need to be distributed and what sizes they need. Also on this order form will be a note of the college’s logo to be added to the product. If the products are going up north to Reno or Elko, they will be shipped in bulk to the University of Nevada Reno. The University of Nevada Reno will then be responsible for getting the products distributed to the colleges in the region. If products are going to be distributed in Southern Nevada, each college will be responsible for collecting their t-shirts from the distribution center.
Advertising for EmEn© products will be all around college campuses. This will include fliers posted on community billboards, as well as smaller fliers passed out in classrooms. EmEn© will also look into advertising during the local evening news. The evening news was chosen as a good time because it is most likely that teachers that teach grades K – 12 will be home at this time. Also, professors teaching morning classes and students taking the morning classes will be home at that time. The sales promotion will be to show those higher up in the education system how you disapprove of the budget cuts. Doesn’t everyone want to be able to express himself or herself? What better way than to unite a community than to unite them through clothing! The personal selling will be at the booths, where those working the booths will be wearing the EmEn©. Ladies and gentlemen alike will be modeling the products and promoting the cause. EmEn ©products will have no problem with public relations, because almost everyone in the community doesn’t want the budget cuts to happen to education. EmEn© products promote unity, as well as education. Direct marketing will be done via the booths around college campuses. By putting the booths in large areas where students gather, more attention will be brought to the booth. Those wishing to participate more actively with EmEn© can do so by promoting the product in their individual classrooms, community, and with their friends and relatives.
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Strategies
3.5 Marketing Mix
3.5.1 Product
The EmEn© flip flops will be constructed of a recycled rubber material. They will be offered in different designs but basic style; simple straps running in a Y from the sides of the foot to the join between the big toe. The flip flops can also be customized by adding their own logo printed on the rubber sole. EmEn© flip flops will be offered in the school colors of the respective school which they will be sold at.
3.5.2 Price
Since EmEn© flip flops will be constructed on recycled material, the cost will be relatively low to manufacture. The list price for the flip flop with the thin sole, with the front cross straps and back strap will list at only $5.00 and the flip flops with the thick sole with font straps only will list at $10.00. Since this is a promotion for the school, those with student identification will be offered a 10% discount. In addition bulk orders, which are in quantities over 30 shoes, will purchase their shoes at an additional discount of 10%. The EmEn© t-shirt is priced at $10.00/pc. If purchased with EmEn© flip flops, it will be sold at discounted price of $7.00/pc
3.5.3 Promotion
EmEn© flip flops are promotional footwear to bring awareness to the importance of higher education in the state. In order to promote the footwear, EmEn© will have signs in each building on campus and hand out for students to read about the product and purpose of the product. Lastly, fifty percent of the earnings will go to their respective school to help finance programs.
3.5.4 Place
EmEn© flip flops will be sold at Nevada State College, College of Southern Nevada University of Las Vegas Nevada and University of Nevada, Reno. Also, EmEn© will look for promotional collaboration will local retailer to sell the EmEn© flip flops and t-shirts.
3.6 Marketing Research
Situation Analysis
SITUATION ANALYSIS
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Target Market
The target market for EmEn© products is mainly for the students and the campus community. However, anybody affected by the budget cuts would be the larger market. The majority of students do not always have the financial means to spend money for clothing wear. EmEn© will sell their products for a reasonable price. The flip flops will be positioned as something that can be worn all throughout the year. Wearing EmEn© products signifies one’s participation in the movement that disapproves budget cuts in education. EmEn© products will aim to advertise and sell their products at a discounted price for student population. By adding on the college’s logo to the shirt, the style presents a unique look to their campus that will also promote a small competition between various colleges.
2.1.2 Market Demographics
Age: 16-35
Gender: Male, Female
Family Size: 1-2
Expresses style and individuality
2.1.4 Market Trends
2.2 SWOT Analysis
2.2.1 Strengths: One of the strengths of Team C’s EmEn product line is it provides a positive situational factor. It is for a good and noteworthy cause. EmEn is non-profit. The proceeds will be given to support a cause; it will support the students of NSC. The public may be more open and receptive to buying the products. The prospect of being involved in a protest for a cause related to them (the students and public) may present an encouraging factor to participate.
2.2.2 Weaknesses: Some students and faculty were raised in a household or culture where school was an event to dress nice for. Such students and faculty may feel that the flip-flops and t-shirts are too casual for them. They may choose not to participate based on this factor. To counter this, the team should develop some less casual items.
2.2.3 Opportunities: Students are always in need of book-bags, writing utensils, etc. for school. This presents an opportunity for the team to create other items to support this theme. Also, as mentioned in the evaluation of the weaknesses of Emen, the team could delve into the less casual market. Another opportunity exists in the geographic climate conditions. Since it is getting close to being summer, it will be getting a lot warmer. Baseball caps to block the sun may present an opportunity. Other products to consider include tank-tops, sunglasses, and water bottles. These are all based on factors in the external environment.
Food should be available at the event, as should refreshments. The executive summary mentions wristbands to support causes. This presents another opportunity to reach more of the target market. When purchased in bulk, the wristbands are generally inexpensive to order and customize. Thus, they can be resold at a low price. Students on a budget may be more open to this smaller purchase.
2.2.4 Threats: Students are typically on a budget. Getting students to spend money may pose a problem. Also, the team will be competing against other businesses, such as fast-food restaurants, for a share of the students’ budget.
Regarding the event that is to take place, the team needs to make sure no other events in the community will be competing for attendance. Also, as is mentioned in the analysis of opportunities, food and refreshments should be offered at the event. If food and refreshments are not made available, students will have to leave for such items and may choose not to return to the event.
2.3 Product/Service Offerings
2.4 Keys to Success
2.5 Critical Issues
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Target Market
The target market for EmEn© products is mainly for the students and the campus community. However, anybody affected by the budget cuts would be the larger market. The majority of students do not always have the financial means to spend money for clothing wear. EmEn© will sell their products for a reasonable price. The flip flops will be positioned as something that can be worn all throughout the year. Wearing EmEn© products signifies one’s participation in the movement that disapproves budget cuts in education. EmEn© products will aim to advertise and sell their products at a discounted price for student population. By adding on the college’s logo to the shirt, the style presents a unique look to their campus that will also promote a small competition between various colleges.
2.1.2 Market Demographics
Age: 16-35
Gender: Male, Female
Family Size: 1-2
Family life cycle: Young, single or married, with or without children
Income: $10,000-$30,000
Occupation: K-12 school teachers, college professors, and students
Education: High school and above
Race: Asian, Hispanic, African-American, Caucasian
Income: $10,000-$30,000
Occupation: K-12 school teachers, college professors, and students
Education: High school and above
Race: Asian, Hispanic, African-American, Caucasian
Generation: Generation X, Millenials
2.1.3 Market Needs
2.1.3 Market Needs
Expresses style and individuality
2.1.4 Market Trends
Casual shoes (this includes flip-flops) account for 52% of the shoe market. The global branded footwear market will rise through 2011. A prediction of about 3.7%.
Customers around the world are heavily influenced by the image that a brand portrays and, as a result, leading companies are carrying out a number of wide-ranging initiatives to strengthen and re-position their brands. These initiatives range from launching new products and new advertising campaigns to selective sponsorship and brand placement. Consumer retention remains a vital factor for footwear companies' continued success, and a market position can be improved or lost depending on customer numbers. Brand equity of products is becoming - and will continue to be - one of the most important factors affecting consumer purchasing decisions.
2.1.5 Market Forecast
As the economy is rock bottom right now, demand for high quality footwear produced in Europe and other parts of the world are expected to slow down. This means that people will look for medium to low priced shoes. EmEn© flip flops would fall into the lower priced category. This is a good sign for EmEn©. EmEn© will be able to produce low cost flip flops for a low price.
2.2 SWOT Analysis
2.2.1 Strengths: One of the strengths of Team C’s EmEn product line is it provides a positive situational factor. It is for a good and noteworthy cause. EmEn is non-profit. The proceeds will be given to support a cause; it will support the students of NSC. The public may be more open and receptive to buying the products. The prospect of being involved in a protest for a cause related to them (the students and public) may present an encouraging factor to participate.
2.2.2 Weaknesses: Some students and faculty were raised in a household or culture where school was an event to dress nice for. Such students and faculty may feel that the flip-flops and t-shirts are too casual for them. They may choose not to participate based on this factor. To counter this, the team should develop some less casual items.
2.2.3 Opportunities: Students are always in need of book-bags, writing utensils, etc. for school. This presents an opportunity for the team to create other items to support this theme. Also, as mentioned in the evaluation of the weaknesses of Emen, the team could delve into the less casual market. Another opportunity exists in the geographic climate conditions. Since it is getting close to being summer, it will be getting a lot warmer. Baseball caps to block the sun may present an opportunity. Other products to consider include tank-tops, sunglasses, and water bottles. These are all based on factors in the external environment.
Food should be available at the event, as should refreshments. The executive summary mentions wristbands to support causes. This presents another opportunity to reach more of the target market. When purchased in bulk, the wristbands are generally inexpensive to order and customize. Thus, they can be resold at a low price. Students on a budget may be more open to this smaller purchase.
2.2.4 Threats: Students are typically on a budget. Getting students to spend money may pose a problem. Also, the team will be competing against other businesses, such as fast-food restaurants, for a share of the students’ budget.
Regarding the event that is to take place, the team needs to make sure no other events in the community will be competing for attendance. Also, as is mentioned in the analysis of opportunities, food and refreshments should be offered at the event. If food and refreshments are not made available, students will have to leave for such items and may choose not to return to the event.
2.3 Product/Service Offerings
2.4 Keys to Success
2.5 Critical Issues
Executive Summary
EXECUTIVE SUMMARY
1.0 Executive Summary
The Nevada System of Higher Education is currently facing a difficult time with the proposed budget cuts. There is an ongoing effort that hopes to send a powerful message to Nevada’s governor and the Nevada State Legislature to support education by making certain it is adequately funded. As a response to this cause, Team C of Marketing class under Professor John Triplett is developing an effective marketing plan to help create awareness about this noteworthy campaign.
The strategy is to develop a product line and put together an event for this campaign. The primary objective of this marketing plan is to campaign for the promotion of the said advocacy. The successful creation of the product line and event will allow the objectives and goals to be met. Any profit raise will be donated to Scorpion Students that will help further the cause.
The products – Emen!© Flip-flops - will be the primary product and a complementing Emen!© T-shirt will be developed. These products will serve as symbolic items that students, faculty, and supporters alike can accept and use to campaign for the cause. Flip-flops are symbolic in nature – they represent comfort. For its primary target market, students, wearing comfortable clothes on campus is the norm. The Emen!© flip-flops, partnered with the Emen!© shirt, will not only be a comfortable product to wear on campus, but it will be a symbol of “protest” against the proposed budget cuts.
The event - “One small step for man; one giant leap for EmEn©!” – is the culmination of this marketing plan. It is a one day affair that Team Emen will promote to its target market. It will encourage event participants to wear Emen! © flip-flops partnered with Emen!© t-shirts to show support and solidarity. The event will feature notable speakers, forum, and a fashion show entertainment with Nevada-based designers featuring their designs inspired by the cause.
The inspiration - “EducateNevada” is the brainchild of Nevada colleges, universities, and school districts to raise awareness about the importance of education. Through its website, www.educatenevada.org, the aim is to reach out to parents, students, educators, and others to work to make education a top priority. This grassroots effort hopes to send a powerful message to Nevada’s governor and the Nevada State Legislature to support education by making certain it is adequately funded. Their slogan is “education matters” (www.educatenevada.org). This was the inspiration that gave birth to Emen!© products and Team EmEn!© Education Matters; Educate Nevada!
This marketing plan is also inspired by the popularity and success of Lance Armstrong’s LIVESTRONG™ wristband. These were made public during the early 2000’s. They were sold at $1 each to raise funds for the Lance Armstrong Foundation. Team C is composed of eight marketing students of Nevada State College. Each brings in a wealth of experience, skills, talents, and, most of all, enthusiasm to join and support this advocacy.
1.0 Executive Summary
The Nevada System of Higher Education is currently facing a difficult time with the proposed budget cuts. There is an ongoing effort that hopes to send a powerful message to Nevada’s governor and the Nevada State Legislature to support education by making certain it is adequately funded. As a response to this cause, Team C of Marketing class under Professor John Triplett is developing an effective marketing plan to help create awareness about this noteworthy campaign.
The strategy is to develop a product line and put together an event for this campaign. The primary objective of this marketing plan is to campaign for the promotion of the said advocacy. The successful creation of the product line and event will allow the objectives and goals to be met. Any profit raise will be donated to Scorpion Students that will help further the cause.
The products – Emen!© Flip-flops - will be the primary product and a complementing Emen!© T-shirt will be developed. These products will serve as symbolic items that students, faculty, and supporters alike can accept and use to campaign for the cause. Flip-flops are symbolic in nature – they represent comfort. For its primary target market, students, wearing comfortable clothes on campus is the norm. The Emen!© flip-flops, partnered with the Emen!© shirt, will not only be a comfortable product to wear on campus, but it will be a symbol of “protest” against the proposed budget cuts.
The event - “One small step for man; one giant leap for EmEn©!” – is the culmination of this marketing plan. It is a one day affair that Team Emen will promote to its target market. It will encourage event participants to wear Emen! © flip-flops partnered with Emen!© t-shirts to show support and solidarity. The event will feature notable speakers, forum, and a fashion show entertainment with Nevada-based designers featuring their designs inspired by the cause.
The inspiration - “EducateNevada” is the brainchild of Nevada colleges, universities, and school districts to raise awareness about the importance of education. Through its website, www.educatenevada.org, the aim is to reach out to parents, students, educators, and others to work to make education a top priority. This grassroots effort hopes to send a powerful message to Nevada’s governor and the Nevada State Legislature to support education by making certain it is adequately funded. Their slogan is “education matters” (www.educatenevada.org). This was the inspiration that gave birth to Emen!© products and Team EmEn!© Education Matters; Educate Nevada!
This marketing plan is also inspired by the popularity and success of Lance Armstrong’s LIVESTRONG™ wristband. These were made public during the early 2000’s. They were sold at $1 each to raise funds for the Lance Armstrong Foundation. Team C is composed of eight marketing students of Nevada State College. Each brings in a wealth of experience, skills, talents, and, most of all, enthusiasm to join and support this advocacy.
The Marketing Plan Outline
MARKETING PLAN OUTLINE
EXECUTIVE SUMMARY
1.0 Executive Summary
SITUATION ANALYSIS
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Target Market
2.1.2 Market Demographics
2.1.3 Market Needs
2.1.4 Market Trends
2.1.5 Market Forecast
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Product/Service Offerings
2.4 Keys to Success
2.5 Critical Issues
MARKETING STRATEGY
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Strategies
3.5 Marketing Mix
3.6 Marketing Research
FINANCIALS -
4.0 Financials
4.1 Break-Even Analysis
4.2 Forecast
4.3 Budget
CONTROLS
5.0 Controls
5.1 Implementation
5.2 Milestones
5.3 Marketing Organization
5.4 Contingency Planning
EXECUTIVE SUMMARY
1.0 Executive Summary
SITUATION ANALYSIS
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Target Market
2.1.2 Market Demographics
2.1.3 Market Needs
2.1.4 Market Trends
2.1.5 Market Forecast
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Product/Service Offerings
2.4 Keys to Success
2.5 Critical Issues
MARKETING STRATEGY
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Strategies
3.5 Marketing Mix
3.6 Marketing Research
FINANCIALS -
4.0 Financials
4.1 Break-Even Analysis
4.2 Forecast
4.3 Budget
CONTROLS
5.0 Controls
5.1 Implementation
5.2 Milestones
5.3 Marketing Organization
5.4 Contingency Planning
Marketing Plan - Project EmEn©
This site is Team C's web presentation of their final project - a Marketing Plan inspired by the Educate Nevada Education Matters campaign of www.educatenevada.org
Pls. note that this is just a "pseudo" marketing plan. No actual event, product production and marketing campaign will take place.
MKT 301
Nevada State College
Marketing Plan - Project EmEn©
Submitted by Team C
Ashley Avanzino
Rebecca Fung
Dennis Gegen
Michael Heuser
Gloria “GIGI” Pontejos-Morris
Tori Ronzheimer
Jordan Smith
Joshua Waters
Pls. note that this is just a "pseudo" marketing plan. No actual event, product production and marketing campaign will take place.
MKT 301
Nevada State College
Marketing Plan - Project EmEn©
Submitted by Team C
Ashley Avanzino
Rebecca Fung
Dennis Gegen
Michael Heuser
Gloria “GIGI” Pontejos-Morris
Tori Ronzheimer
Jordan Smith
Joshua Waters
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