The Marketing Plan Outline

MARKETING PLAN OUTLINE

EXECUTIVE SUMMARY
1.0 Executive Summary

SITUATION ANALYSIS
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Target Market
2.1.2 Market Demographics
2.1.3 Market Needs
2.1.4 Market Trends
2.1.5 Market Forecast
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Product/Service Offerings
2.4 Keys to Success
2.5 Critical Issues

MARKETING STRATEGY
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Strategies
3.5 Marketing Mix
3.6 Marketing Research

FINANCIALS -
4.0 Financials
4.1 Break-Even Analysis
4.2 Forecast
4.3 Budget

CONTROLS
5.0 Controls
5.1 Implementation
5.2 Milestones
5.3 Marketing Organization
5.4 Contingency Planning